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Digital Marketing Manager

Digital Marketing Manager

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns targeting patients across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will be working within Patient Marketing and closely with customer projects as well as with vendors to launch campaigns on time and on budget. You enjoy working in an innovative and international environment and are an energetic and creative individual with a positive can-do attitude. 

Main responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence across all digital channels
  • Report on performance of all campaigns, and assess against goals (ROI and KPIs)
  • Optimize spend and performance based on identifying trends and insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Enhance end-to-end user experience across channels and customer touch points
  • Optimize conversion points and user funnels
  • Evaluate emerging technologies and recommend adoption where appropriate

What we are looking for:

  • Proven 5 years working experience in digital marketing – B2B and B2C
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in profiling, targeting and devising digital campaigns that engage, inform and motivate targeted audiences
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong analytical skills and data-driven thinking

 About Trialbee

Trialbee is a world leader in the digitalization of clinical research, partnering with pharmaceutical companies and CROs to provide an end-to-end clinical technology platform to improve clinical trial implementation. Founded in 2010, the company has consistently been recognized for its best-in-class technology platform enabling accelerated patient matching and engagement.

 If you are interested in this position, please send us your CV and cover letter through careers.trialbee.com.

Any questions? Email (or call) HR Assistant Lilja Kurppa: lilja.kurppa@trialbee.com  +46-(0)76-12 00 003

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Sweden HQ

Södra Tullgatan 3
21140 Malmö Directions hr@trialbee.com

What we can offer you

  • Accelerating health & science

    Our common goal to make the world a better place both unites and connects us as a world-class team.

  • Pension & Insurance

    We're proud to offer full-time employees an extensive pension plan and health insurance, to make sure you feel protected at the workplace.

  • Great Location

    Our head office is located in the heart of Malmö, close to both trains and buses

  • Shared knowledge

    Our team members are happy to share their knowledge and collaborate across departments.

Working at Trialbee

At Trialbee, every voice matters, and everyone makes a difference. As a team, we work hard every day to help improve patients' lives all over the world. But we also think it’s important to have fun along the way, which is why we have frequent events like Happy Hours, potlucks, movie nights, games, and sports.

With our friendly and international team, every day at Trialbee brings something new to the table. Our mix of cultures makes it a truly vibrant, energetic and inspiring place to work at, and you learn something new every day.

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