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Digital Marketing Director (USA - East Coast)

The Company

Trialbee is on a mission to simplify the patient journey in clinical research. We match and enroll patients in clinical trials. Trialbee consist of a team of passionate professionals across Europe and USA - all committed to digitally connect stakeholders across the drug development chain, creating value for our clients, patients, and society. 

The Role

Digital Marketing plays a key role in our business and in delivering our projects. We are now looking for a Digital Marketing Manager or a Preformance Marketer who wants to take the next step in your career and become a Director. The Digital Marketing Director will be responsible for planning, developing, implementing, tracking, and optimizing all digital marketing campaigns across all channels. You will be developing marketing campaigns to recruit candidates for clinical trials in the US and in Europe.

This is a remote position where you will work closely with not only customers but also across functions/teams within the organization. You will be reporting to the COO. 

The ideal candidate is a strong communicator and collaborator who possesses great knowledge in digital marketing. You should have a strong understanding of current marketing tools and strategies. You enjoy working in an innovative and international environment and are an energetic and creative individual with a positive can-do attitude.

Responsibilities

  • Develop a digital marketing strategy
  • Plan and execute all digital marketing activites, including email, social media, advertising campaigns
  • Measure and report performance of all digital marketing campaigns, and asses against goals (ROI and KPIs)
  • Lead internal team to plan strategy and advertising campaigns
  • Identify trends and insight to inform new and creative growth strategies
  • Plan, execute and measure experiments and conversation tests on digital properties
  • Lead internal team to create landing pages and optimize user experience
  • Support consistency and coherence, ensuring messages align with agreed communication plans
  • Maximize usage of all communication channels

Required/Minimum Qualifications

  • Bachelor’s or Master’s degree required
  • At least 5 years hands-on and proven experience in digital marketing and working in a fast-paced marketing environment. 
  • Knowledge from the Healthcare industry is a plus
  • Experience in B2B and/or B2C, social media content creation, organic & paid distribution, SEM & PPC, automated workflows, reporting dashboards, Wordpress & SEO
  • Excellent project manager and communication skills, including managing multiple priorities and deadlines
  • Experience developing strategies for and executing campaign across digital marketing channels
  • Experience in devising digital campaigns that engage, inform, and motivate
  • Experience in using Google Analytics or other web analytics tool
  • Strong analytical skills and data-driven thinking
  • The individual should have experience managing a team and developing indiviudals

Candidates responding to this posting must currently possess eligibility to work in the United States.

For questions or more information contact Vanessa Reaidy at +46 72-402 37 57 or vanessa.reaidy@trialbee.com

Or, know someone who would be a perfect fit? Let them know!

What we can offer you

  • Accelerating health & science

    Our common goal to make the world a better place both unites and connects us as a world-class team.

  • Great Location

    Our head office is located in the heart of Malmö, close to both trains and buses

  • Shared knowledge

    Our team members are happy to share their knowledge and collaborate across departments.

Working at Trialbee

At Trialbee, every voice matters, and everyone makes a difference. As a team, we work hard every day to help improve patients' lives all over the world. But we also think it’s important to have fun along the way, which is why we have frequent events like Happy Hours, potlucks, movie nights, games, and sports.

With our friendly and international team, every day at Trialbee brings something new to the table. Our mix of cultures makes it a truly vibrant, energetic and inspiring place to work at, and you learn something new every day.

Already working at Trialbee?

Let’s recruit together and find your next colleague.

email
@trialbee.com
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