Trialbee is leaping ahead with data science strategies to enable advanced AI-driven approaches to use targeted consumer data for improved patient recruitment.
My expanded role is responsible for the operationalization of these initiatives, and to strengthen the brand narrative, a central building block of a meaningful brand strategy.
I, now, blend my hands-on digital marketing skills with corporate marketing to create a riveting Trialbee story.
In this role my responsibilities include
• Budget management
• Steer creation of creative assets
• Plan and execute tactical marketing programs
• Empower sales team by maintaining a healthy pipeline of leads
• Making a shift from a soft metrics-based cost center to hard metrics-based revenue-generating focus
• Continued support to the delivery team and interactions with key clients