Trialbee is leaping ahead with data science strategies to enable advanced AI-driven approaches to use targeted consumer data for improved patient recruitment.
My expanded role is responsible for the operationalization of these initiatives, and to strengthen the brand narrative, a central building block of a meaningful brand strategy.
I, now, blend my hands-on digital marketing skills with corporate marketing to create a riveting Trialbee story.
In this role my responsibilities include
• Budget management
• Steer creation of creative assets
• Plan and execute tactical marketing programs
• Empower sales team by maintaining a healthy pipeline of leads
• Making a shift from a soft metrics-based cost center to hard metrics-based revenue-generating focus
• Continued support to the delivery team and interactions with key clients
Some of my colleagues
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Lauren Sunshine Senior Director of Strategic Partnerships
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Radha Mawrie Vice President Trial Strategy
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George Dorsett Vice President of Sales
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Johanna Wilson Director Trial Strategy EU
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Craig Miller Senior Director of Business Development & Customer Solutions
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Tiffany Taylor Senior Director of Business Development & Customer Solutions
