As the Digital Marketing Manager, I have triple-pronged responsibility in this innovative and fast-paced flat organization.
My primary focus is on the lead generation of patients for clinical trials across US & Europe. A combination of SEO tactics and PPC strategies are used to generate quality leads at best-in-industry metrics. I am responsible for multi-million dollar client budgets for which I generate positive ROIs.
My secondary KPI is to steer corporate lead generation using Account-based marketing. I work with social media and email marketing initiatives to initiate and engage potential clients.
The third and most exciting part of my work is to evaluate and integrate emerging cloud-based technologies towards achieving a unified goal of reaching aggressive patient recruitment goals for the clients.