Priti Gupta

Digital Marketing Director – Customer Delivery Team

As the Digital Marketing Manager, I have triple-pronged responsibility in this innovative and fast-paced flat organization.

My primary focus is on the lead generation of patients for clinical trials across US & Europe. A combination of SEO tactics and PPC strategies are used to generate quality leads at best-in-industry metrics. I am responsible for multi-million dollar client budgets for which I generate positive ROIs.

My secondary KPI is to steer corporate lead generation using Account-based marketing. I work with social media and email marketing initiatives to initiate and engage potential clients.

The third and most exciting part of my work is to evaluate and integrate emerging cloud-based technologies towards achieving a unified goal of reaching aggressive patient recruitment goals for the clients.

priti@trialbee.com

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